Colour, feel and shape
Creating a unique vehicle environment and brand identity through the inspired use of stylish, durable fabrics, textures, plastic/plastic-metal hybrid composites and finishes.

Luxury
Ensuring the highest quality and standards of interiors within all luxury and economy vehicles.

Seating
Design; material selection and optimisation; ergonomics; comfort; integration; light weighting; and safety.

Materials and composites – lightweight and sustainable innovation
Contributing to OE CO2-reduction goals with weight-reduction strategies and techniques being a key factor; smart ideas to minimise costs and maximise performance; intelligent integration; styling flexibility; sustainable and environmental concepts to reduce resource consumption and cost; improving packaging efficiency; and addressing the future challenge of sound transmission in a lightweight interior.

Displays and driver ergonomics
Enhancing driver focus through intuitive human-machine interfaces (HMIs); applying relevant technologies at the fingertips to enhance the driving experience; next-generation technologies to improve driver behaviour and safety; creating a seamless interface; touch-sensitive and voice-activated controls; and digital displays and HUDs with mobile integration.

Connectivity and integration
Addressing the consumers' aspirational needs to stay connected via hi fidelity in-car connectivity for day to day communications, integrating additional upgradable in-vehicle functionality in a safe and accessible way; designing the ultimate intuitive, ergonomic cockpit that doesn't distract from the task of driving.

Safety
The convergence of active and passive developments; developing crash worthy interiors; minimising driver distraction; airbags and restraints; fatigue and attention driver assistance technology along with adaptive speed and braking support.