Xavier Troquet

Business degree 5 years at GM in different sales roles. Integrated the supply chain of Automotive for an SME Integrated the supply chain of Airbus for an SME 3 years at Twikit with different roles, partnership management, responsible for automotive and now head of sales

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Presentation

Mass customisation: customer designs translated in manufacturing files

The trend of hyper-individualisation is accelerating. Customers want unique products, also in automotive. Ferrari’s CEO attributed the fantastic 2022 results largely to hyper-individualisation. Luxury & Mainstream brands are looking into this. The challenge is switching to production with a high degree of variation. Twikit translates the unique customer needs directly into a manufacturable file (automatically fed into the supply chain). Enabling hyper-individualisation at OEM scale.