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Understanding behavior
Generation Design (with Sateco)

The basis for a successful product is to understand people, their living situations and their needs. The Limbic approach with the Limbic Map from Generation Design offers a scientifically based approach to differentiate target groups and gain a thorough understanding of underlying emotional needs, unconscious (product) preferences and thus the resulting buying behavior.

Based on a comprehensive problem-and-benefit analysis, the company works alongside you to design customer-centric, brand-oriented and successful design solutions, and transfer your brand positioning and target group definition into the world of products. From strategy to concept to implementation, Generation Design provides interdisciplinary support.

Booth: A4190

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