The Future of Automotive Interiors Conference




Day 1: Tuesday, October 22

Networking Breakfast
8am - 8.50am

-Join us on the opening morning for our complimentary networking breakfast. All speakers and delegates are invited to attend.

Opening Session

Moderator

Dr George Kellie
Director
Kellie Solutions Ltd/EDANA
UK

9am

The future of automotive interiors

Colin Giles
Technical research analyst - interiors and lighting
IHS Markit
USA
This presentation will explore how vehicle interiors, including seating, trim and interior functionality, will be influenced and changed by current automotive trends like electrification and the future that is possible with vehicle autonomy. The information presented will come from primary research conducted by IHS Markit as well as verbatims and survey results from supplier and OEM representatives, and will include analysis of the feasibility, launch timing and facilitators of these disruptive interior trends, plus some of the obstacles.

9.30am

Driving mobility to the consumer and beyond – through human-centric design

Jeevak Badve
Principal and director of strategic growth
Sundberg-Ferar
USA
It’s not business as usual. It’s not just about keeping the immediate next customer happy. Rather, it’s about how you look beyond, down the entire set of real users in the creative supply chain. It’s about how you immerse yourself in robust design research, anticipating users’ needs, wants and desires to choose the correct ideas and solutions in the first place. It’s mandatory – if we really want to be distinctive in today’s sea-of-commodity market and with today’s informed and sophisticated users – that we blend in the correct attributes of functional and emotional needs in our product and service solutions, and intentionally and carefully design for those ideal user experiences. The myriad perceptions of use cases from autonomous vehicle interiors are rapidly evolving. They are constantly moving in all directions. So out of these multiple directions, how does your brand choose the ones in which to invest and mature its offerings? How do you converge on a concept that is not just feasible and viable, but is also truly sought-out and desired by the end consumers? It’s a mess out there and everyone is trying to be ‘all things to all people’, so let’s see how, in today’s market, we can strategize, plan and design to be focused and be ‘somebody to someone’.

10am

Driver state monitoring to support safety and well-being

Bruce Mehler
Research scientist
Massachusetts Institute of Technology
USA
This presentation will consider the role of driver state monitoring (situational awareness, cognitive workload, health status, readiness to take control, etc) to support safety and well-being in the context of ADAS and higher-level autonomous vehicle systems.

10.30am - 11.10am

Break

11.10am

Exploring human-in-the-loop voice AI development

Nikhil Gowda
Innovation project manager
Renault-Nissan
USA
Building good voice interaction is difficult. It involves components yet to be engineered. Despite the hype around voice agents, the technology is still too young to include in a car. The problems are in different areas of expertise from AI to design to system integration. The bigger issue is that the user is left out of the design process. We need a toolchain and working procedure that can support experiential design – an iterative design process that can bring various contributors to focus on the needs of the user.

11.40am

Servitization in automotive interiors

Kimberly Clavin
Executive consultant
Connected Technology - Pillar, part of Accenture Industry X.0
USA
Servitization is the art of creating mutual value by shifting from selling a product to selling an integrated product-service offering. Where’s the value proposition? To sell a product, you need to understand how consumers think, and personalize to derive value. Consumers don’t necessarily want a product, they want the outcome the product brings. Although services can provide outcome-based results, businesses have to balance ongoing customer engagement with revenue streams. Automotive interiors have an immense opportunity to strategically design for PSS. This talk will provide insights into the progression and approach toward servitization.

12.10pm - 2pm

Lunch

Lightweight Fabrics and Sustainable Materials and Solutions

Moderator

Dr George Kellie
Director
Kellie Solutions Ltd/EDANA
UK

2pm

The evolving material requirements for automotive interiors

Dr Rose Ryntz
President/Carbon Advisory Board member
Ryntz & Associates LLC
USA
This talk will focus on the changing needs of automotive interior materials as the industry evolves toward autonomy. The need for resiliency, heat tolerance and acoustics will be discussed along with the material requirements that may be affected by HMI solutions.

2.30pm

Next-generation non-wovens and related materials for automotive interiors

Dr George Kellie
Director
Kellie Solutions Ltd/EDANA
UK
The auto industry is in a period of rapid change with a range of demands for different solutions. This includes further requirements for lightweighting, particularly to fit in with the latest generation of EVs, use of recycled and recovered materials, interest in biomaterials and the use of natural fibers. This presentation will cover many of these issues and try to give indications of direction of travel and potential market size and scale. In a period of non-stop change, it will prove to be a very timely update.

3pm - 3.40pm

Break

3.40pm

Strategic analysis of the auto leather value chain and ecosystem

Niranjan Manohar
Research director - connectivity and automotive IoT
Frost & Sullivan
USA
This review will focus on the future of the digitized and automated automotive world and its impact on vehicle interiors, structured into four macro sections, including a fresh overview of the global automotive market by region focusing on EV market share and green tech trends; four key trends for vehicle interior design affecting the leather industry (rise of SUV, premium segments, green tech and new mobility services); how digitization dynamics in the car industry will create opportunities and drive the leather industry; and a final strategic recommendation for the market to achieve a new value proposition.

4.10pm

What makes wood attractive for car interiors?

Dr Eckart Schmitt
CEO
Danzer Specialty Division
AUSTRIA
There is a long tradition of wood trim parts for car interiors: wood is warm, authentic and extremely versatile. The proliferation of autonomous driving is making people look for more cultivated, sustainable surroundings in their car interiors. In this presentation, hardwood specialist Danzer will show some of the latest ways to use this familiar material in unusual ways in automobiles, including wood that organically follows the geometry of a car’s interior, combinations of wood and metal or other materials, and lighting. Examples include concept cars as well as production vehicles.

4.40pm - 5.30pm

Panel Discussion - With increasing diversification of automotive and autonomous interiors, what role will materials play in future car interiors?

Dr George Kellie
Director
Kellie Solutions Ltd/EDANA
UK
Dr Rose Ryntz
President/Carbon Advisory Board member
Ryntz & Associates LLC
USA
Dr Eckart Schmitt
CEO
Danzer Specialty Division
AUSTRIA
Jeevak Badve
Principal and director of strategic growth
Sundberg-Ferar
USA

Day 2: Wednesday, October 23

Next-Generation Interior Design

Moderator

Manoj Warrier
Senior technical manager
TechMahindra
USA

9am

Human body modeling – a better tool, an essential need

John Combest
Chairman/project manager - advanced safety technology
Global Human Body Models Consortium/Nissan Technical Center, North America Inc
USA
Advancements in science and engineering come when better tools with more precise measurements become available to the community. Human body finite element analysis has matured to a state allowing dynamic simulation of any possible vehicular event from pre-crash braking – using active muscles – to analysis of brain or internal organ injuries in the event of a rapid deceleration event or crash. A few HBMs (human body models) with these advanced human simulation capabilities have been developed, including a detailed and simplified family of models by the Global Human Body Models Consortium. The state of the art in HBM is presented.

9.30am

How will automotive interiors change in the autonomous era?

Carsten Astheimer
CEO
Astheimer Design
UK
The automotive industry is at its most significant crossroads in the last 100 years, as several key issues and the development of key technologies combine to create the perfect storm of change. Autonomy is the technological solution that will solve these issues and create a mobility revolution, enabling myriad new vehicle solutions. Understanding user needs will enable us to generate future scenarios and propose solutions.

10am

Winning the autonomous design innovation race

Royce Channey
Director of design
Harman
USA
Vehicles are becoming smarter and more connected, introducing new capabilities that improve safety and enhance productivity and convenience. Increasingly, consumers expect auto makers and technology companies to deliver seamlessly connected mobility experiences. Automotive manufacturers looking to maintain their competitive edge must stay ahead of this demand curve and quickly adapt to a new generation of diverse transportation needs and scenarios. In this disruptive environment, how can designers connect the human experience within the car to that of everyday life, which spans an entire ecosystem of locations, devices and platforms? As design moves from hardware-centric to consumer-centric, this session will outline how design teams and engineers across the automotive industry must rethink their design processes to create intuitive, connected experiences that don't just enable a change of place, but a change of state.

10.30am - 11.10am

Break

11.10am

UX for the future of mobility

Liliam Higa
Lead next generation UX designer
Ronin X Design
USA
What will define an automotive brand when consumers no longer care about fast cars or when they don't want to own a car? What can car manufacturers do in this bleak future to offer a true service? The answer is that value will come from experience – the mobility experience inside and outside. So our understanding of UI and UX needs to expand beyond the dashboard.

11.40am

Active surfaces for next-generation automotive interiors

Manoj Warrier
Senior technical manager
TechMahindra
USA
Automotive interior and exterior surfaces are often mundane surfaces without adding bulky electrical/electronic/mechanical components. This serves the purpose of safety combined with look and feel. One will often have to break the aesthetic appeal to introduce a functional element. But not anymore, thanks to the developments in engineering and technology. Now we can have the aesthetic surfaces without a break, and can create complex profiles without worrying about complex tooling and huge cost to manufacture. With the new technologies, a designer can make A’ surfaces functional.

12.10pm - 2pm

Lunch

Moderator

John Combest
Chairman/project manager - advanced safety technology
Global Human Body Models Consortium/Nissan Technical Center, North America Inc
USA

2pm

In-cabin visuospatial analysis enabled with interior scene understanding AI

Modar Alaoui
CEO
Eyeris
USA
This session covers the latest advancements and advantages of holistic in-vehicle visuospatial understanding, using state-of-the-art vision AI neural networks with multiple RGB-IR 2D cameras. It will also cover how visual understanding of the entire in-cabin space is critical to enabling optimized safety, comfort and convenience by synchronizing valuable interior vision data with exterior perception. Finally, this session will highlight how the next generation of automotive-grade AI chips will enable in-vehicle efficient inference that is capable of generating new types of data and monetization models in this third living space.

2.30pm

Intelligent doors: envisioning next-gen door systems and handleless applications

Aidano Nascimento
Design & Innovation Studio manager
Inteva Products
USA
As car interiors continue to evolve, the focus has been on the next generation of cockpits, displays and seating arrangements. But what about door systems and their surrounding applications? Inteva Products has developed InDoor, which provides an intelligent solution for handleless vehicle applications, and incorporates features like smart surface integration, an automatic door presenter and e-latching. This presentation will explore the advancements in door systems and highlight their future in Level 2 vehicles and beyond.

3pm - 3.40pm

Break

3.40pm

Digitization and acceleration of design and development of the interior

Graeme Stewart
Head of engineering
Tachi-S USA
USA
Antonio Islas-Munoz
Head of transportation design
University of Cincinnati's Design School (DAAP)
USA
The presentation will discuss the interior of the future, including how to accelerate the design, development, prototyping and production processes to bring complex concept interiors to market more quickly, with increased precision and quality at a lower cost.

4.10pm - 5pm

Panel Discussion - What does the future of automotive interiors hold and how will technologies and design change for the autonomous era?

John Combest
Chairman/project manager - advanced safety technology
Global Human Body Models Consortium/Nissan Technical Center, North America Inc
USA
Antonio Islas-Munoz
Head of transportation design
University of Cincinnati's Design School (DAAP)
USA
Mariano Amezcua
President
Durkopp Adler Americas
USA
Jim Collins
Vice president - automotive
Lectra North America
USA
Graeme Stewart
Head of engineering
Tachi-S USA
USA

Day 3: Thursday, October 24

Intelligent UX/HMI Design

Moderator

Kyle Davis
User experience analyst
IHS Markit
USA

9am

Don’t just see through, but see with: in-vehicle multimodality

Dr Carie Cunningham
Senior UX researcher
Cerence Inc
USA
This presentation will discuss UX research results around in-vehicle experiments. How do drivers use all five senses? What combinations of interactions add value to the car? Which alerts calm drivers and which ones stress them out?

9.30am

Comparison of visual appearance and checkerboard contrast ratio measurements of high-contrast displays

Dr Vyacheslav Birman
Expert
Continental
USA
The goal of this study is to estimate the value of noise in the human eye and the measuring instrument during observation and measurement of high-contrast-ratio displays with checkerboard image. It will allow the following questions to be answered. What contrast can be appreciated by a human observer? What range of contrast ratio can be measured directly by imaging photometers? A proposal for measurement method improvement will be formulated and an alternative method of crosstalk measurement will additionally be proposed.

10am

Validation of driver monitoring systems

Werner Streich
Managing director
CMORE Automotive US Inc
USA
Driver monitoring systems (DMS) usually consist of a driver camera and can detect the driver’s head pose, gaze, eyelid opening, identity, facial expressions, etc. Validating DMS system performance and function for mass-production requires a sophisticated validation system and processes. This talk will focus on the challenges in validating DMS.

10.30am - 11am

Break

11am

Interior LEDs make autonomous vehicles a stronger reality

Kimberly Peiler
Senior application engineering manager automotive
Osram Opto Semiconductors
USA
The right lighting at the right time and place can help passengers in semi- and fully autonomous vehicles feel more comfortable by providing a clear understanding of what their vehicle is encountering on the road at any given moment. Peripheral-vision stimuli can be used to alert passengers when their attention has shifted, for instance, to warn them of a hard turn or sudden stop. Thousands of tiny, full-color LEDs embedded throughout a vehicle offer visual cues and critical warnings, as well as functional and welcoming space lighting for passengers. In addition, the design of LED lighting affects human moods, concentration and performance.

11.30am

Seamless integration of automotive interior displays using high-performance hard-coated films

Neil Bolding
Technical manager
MacDermid Enthone Industrial Solutions
USA
As innovation in the automotive industry reaches new levels, and interest in electric vehicles grows, the need for sleek, integrated touchscreen film technology is rising. Manufacturers must be ready to respond. Trends indicate a dashboard with a continuous matte surface – with embedded displays that are often lit only on demand – which is harmonized with the rest of the interior. This requires homogeneous, hardwearing and aesthetically pleasing surfaces. We will talk about our formable automotive-compatible gloss and anti-glare films that allow design flexibility to meet this requirement. They are achieved via our established XtraForm process and successful XMAPP QPS service.

12pm - 2pm

Lunch

2pm

Embracing AI in holding driver and occupant monitoring systems to much higher industry standards

Modar Alaoui
CEO
Eyeris
USA
This session will unveil the shortcomings of existing driver and occupant monitoring systems, even though such systems adhere to regulations’ mandatory minimum requirements. It will then reveal real-world, industry-proven deficiencies in = existing regulations and in today’s limited solution offerings. Finally, this session will cover the inclusion of new, robust, AI-based human modeling and behavior understanding technologies that must be adopted, and are necessary for actually saving lives.

2.30pm - 3pm

Panel Discussion - How will we interact with autonomous vehicles and how can we exploit interior cameras? How do we feel within the autonomous vehicle environment – do we trust it? Do we feel comfortable in this environment doing the things we want to do?

Kyle Davis
User experience analyst
IHS Markit
USA
Dr Carie Cunningham
Senior UX researcher
Cerence Inc
USA
Dr Vyacheslav Birman
Expert
Continental
USA
Kimberly Peiler
Senior application engineering manager automotive
Osram Opto Semiconductors
USA
Modar Alaoui
CEO
Eyeris
USA
Please note: this conference program may be subject to change

AUTOMOTIVE INTERIORS WORLD

SUBSCRIBE TO THE MAGAZINE FOR FREE!