Some of the new Products on Show


Day Two: VTI displays PVD coating solutions and systems
Vergason Technology (VTI)

Vergason Technology (VTI) is in Novi to display its physical vapor deposition (PVD) coating solutions and systems. According to Joseph Howe, business development manager at Vergason, the company’s coating center operates several PVD chambers utilizing sputtering, thermal evaporation and cathodic arc deposition technologies. It coats plastic components with reflective films for lighting, decorative coatings that mimic the look of chrome or stainless steel, and specialty coatings for electronic devices requiring EMI shielding. Demand for PVD shielding is not limited to automotive: other markets include medical electronics, military hardware, avionics, mobile devices and more.

“VTI’s patented SuperChrome PVD Coating is the world’s leading chrome plating alternative for the appliance, automotive and sanitary plumbing industries,” enthused Howe. “It is one step ahead of forthcoming industry regulatory trends that will push toward the removal of dangerous hexavalent chromium [CR-6] chemicals. SuperChrome is an ecologically safe PVD coating alternative to traditional chrome plating on plastic components and has met and gone beyond what is required for OEMs when it comes to traditional chrome-plated plastic components.”

“Until experiencing VTI SuperChrome PVD, we had not seen this level of success in replacing decorative electro-plated chrome on polymer substrates.”

Edward Ward, Vergason's business development manager for coating services and systems, added, “We have done this show for several years as well as in Europe; we get a lot of good leads and automotive people who are looking for alternatives to plating. There is a lot of automotive R&D based here plus up-and-coming EV manufacturers, which has always been a plus. No other show in North America that I have seen has generated the same quality of attendees. Additionally, it’s really good to be out and seeing people after the pandemic.”

Booth A406

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