Products on Show

Day Two: Ash & Lacy presents its new photo-etching line capabilities
Ash & Lacy Automotive

Ash & Lacy Automotive's Emily Evans, who gave a presentation on Tuesday afternoon titled Trends in vehicle audio – materials, aesthetics, finishes and supply, has been sharing what the company is displaying on the exhibition floor.

In an interview during the show, Evans, product manager of vehicle and audio at the UK-based company, said, “With emerging EV trends in design, we are discussing how suppliers like ourselves must adapt to support manufacturers through investments in specific technological processes. We are showcasing our new photo-etching line capabilities with pressings, coatings and full integration of assemblies to offer increasingly bespoke and tailored solutions.

“Our new photo-etching line allows us to be more competitive than ever in our flexible pattern and design capabilities within metal components," she continued. "From speaker grilles and treadplates to powertrain components and personalization, the opportunities are endless without tooling investment.
“Our experienced toolmakers are able to develop blank profiles, turning them into complex forms through part development, and our FDM and SLA 3D printing and soft tooling capabilities enable us to meet short lead times as we gear up for production.

“These capabilities allow us to manufacture new EV powertrain components. As a Tier 1 supplier to established car manufacturers, we can provide supplier reassurance to new EV startups. Our selection premium component capabilities also support the increasing design demands on interior design.”
Bernard Briggs, quality manager at Ash & Lacy, added, “We must take traditional methods, technologies and experience, and transfer these into new processes to support new design demands, adding to our capabilities.”

Ash & Lacy supports sustainability through its top sustainability initiatives, which Evans cited as: circular pathway raw material supply, locally sourced and established suppliers, recycled content in metals, reducing embodied energy of final products, investing in efficient buildings and reduced energy usage, and electric company car fleets with on-site charging facilities.

Asked why Ash & Lacy chose Automotive Interiors Expo in Stuttgart to showcase its technical, manufacturing and prototyping capabilities, Evans revealed, “We are well established in the UK market, supplying all big UK names such as JLR, BMW MINI and Aston Martin. We hope to break this perception barrier of supplying into the EU while showcasing our capabilities and competitivity to the EU market.

“It's a really exciting time to be in the industry," she added, "an unprecedented turning point in automotive engineering and architecture, where everyone is learning and developing more than ever.”

Booth 3508

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