Day Two: Forvia presentation | Personalized interior lighting to enhance UX and avoid cognitive overload

On Wednesday morning, Forvia technical director James Gourlay gave a presentation titled Personalized interior lighting to enhance user experience and avoid cognitive overload.

According to Gourlay, “Personalization is the ultimate customization in user experience [UX]. Light is increasingly used to personalize automotive interiors, for many tasks, decorative and functional use cases. Simple features like the adjustment of color for different driving modes are widespread. However, the user customization of cockpit information displays for personalization is also becoming common. We see a convergence of these technologies and capabilities, where interior lighting converges with displays, and lighting evolves into low-resolution display surface backlighting."

The company says the ‘information when you need it’ capability blends seamlessly, from low-resolution peripheral display to high-resolution display across interior surfaces, while minimizing cognitive overload and information clutter.

“This will be our fourth year attending Automotive Interiors Expo with an exhibition booth and a technology presentation,” said Gourlay. “In that time, our small technology company, designLED, was bought by Faurecia, which has now joined with Hella to form Forvia, a world-leading Tier 1 automotive technology company. We will now be presenting the wider Forvia lighting technology for automotive interiors on our stand, from across our company, not only the designLED Light Tile technology, and we are hoping to meet new OEM partner."

Booth 3522

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